HSUAN-YU HSU is a doctoral lecturer in the School of Entrepreneurship at the Wenzhou University, China. She received her Ph.D. from the National Central University, Taiwan. Her teaching courses are electronic commerce and Internet marketing. Her research interests include virtual communities, Internet marketing, service consumer behaviors and electronic commerce. She has published in Journal of Management Information Systems, International Journal of Electronic Commerce, Decision Support Systems, International Journal of Information Management, Management Decision, and Internet Research.